Cutting checkout load time from 4.1s to 900ms
A growing e-commerce brand was running a checkout flow bolted together from three different plugins on their existing stack. Mobile checkout was taking over four seconds to become interactive, and cart abandonment on mobile was nearly double their desktop rate.
- A performance audit identifying render-blocking scripts and unbatched API calls
- A rebuilt checkout flow using server-rendered HTML with minimal client JS
- Consolidated third-party scripts behind a single, deferred loader
- Database index and query fixes on the order-creation path
- A load test suite simulating peak sale-day traffic
The client suspected their checkout was slow but had no consistent measurement of where the time was going. We started with a full trace of the mobile checkout path: network waterfall, main-thread blocking time, and database query timing under load.
The largest single cost was four separate third-party scripts loading synchronously before the page could render, none of which were required for the initial paint. We consolidated and deferred them, then rebuilt the checkout form to render server-side with progressive enhancement instead of a client-side framework mounting on load.
On the backend, the order-creation endpoint was doing three sequential, unindexed queries per request. We added the missing indexes, batched the queries, and cached the parts of the response that did not need to be computed per request.
The rebuild shipped in nine days, verified against a load test simulating their previous Black Friday traffic before going live. Mobile conversion improved within the first week of measurement, and it held through their next high-traffic sale.
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